Remembering old days of event management while designing this new creative 4 Taan-Taan 20-20 (a short film fest in WB).

When creating a spectacular event marketing campaign, why wouldn’t you want to share it with the world? Just make sure to have a detailed plan as to how you’ll execute on social media strategy. A few things to keep in mind are:

• Use event hashtags. Keep them short, simple, and catchy. And include them on as many web pages / marketing collateral as possible (without seeming too “spammy”).
• Turn attendees into promoters. The people attending your event are the ones who will be most excited about it. Capitalize on that passion by having social media competitions, giving prizes to those who receive the most likes, shares, retweets, etc.
• Create online communities before the event. Make sure social media platforms are being utilized well before the start of the event in order to create buzz around the event. This will give attendees a way to interact with one another, building up anticipation for when they finally meet in person.